
Pittsburgh Black Media Federation Workshop
Special | 55m 34sVideo has Audio Description
A Black Horizons special profiling the Urban Journalism Workshop and its impact on young journalists
For nearly 20 years, the Pittsburgh Black Media Federation’s Urban Journalism Workshop has trained young people in the fundamentals of media and journalism. This Black Horizons special explores the workshop’s history, hands-on training, and lasting influence, featuring students and standout graduates whose careers reflect the program’s commitment to mentorship, discipline, and reaching back.
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Black Horizons is a local public television program presented by WQED

Pittsburgh Black Media Federation Workshop
Special | 55m 34sVideo has Audio Description
For nearly 20 years, the Pittsburgh Black Media Federation’s Urban Journalism Workshop has trained young people in the fundamentals of media and journalism. This Black Horizons special explores the workshop’s history, hands-on training, and lasting influence, featuring students and standout graduates whose careers reflect the program’s commitment to mentorship, discipline, and reaching back.
See all videos with Audio DescriptionADProblems playing video? | Closed Captioning Feedback
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Providing Support for PBS.org
Learn Moreabout PBS online sponsorshipWelcome to Black Horizons.
I'm your host, Chris Moore.
Well, it's the first show of the new season, and we've got some big plan for tonight and the year ahead.
As you may know, the show has changed.
Instead of the usual weekly format will now come to you as an hourlong, once a month special.
Now we won't be able to spen as much time with as many groups as we used to, but we will be able to give a more in-depth and thorough investigation of all the issues that affect you and your community.
Over the years, many people, in one way or another, have been a big part of the Pittsburgh Black Media Federation's Urban Journalism Workshop for nearly 20 years.
The workshop has prepared area young people for careers in the media.
Tonight, we'd like to celebrate its past and future.
To hel you get a better understanding and feel for what we're talking about, we put together this mini documentary.
Let's take a look.
I've heard a lot of stories, about how strict Chris Moore can be.
He told me to ask you guys about wake up call.
What is the wake up call?
That's okay.
Thats like come down and bang on the door with his keys.
It didn't seem like stupid, really stupid stuff.
Like what?
Oh, is it was when the Eagle senior this morning.
No, no, it was, It was a country Yeah.
He's been awesome.
He's, Yeah, that was super awesome.
And it was hilarious.
Hey, hey, hey.
Miss Reed?
Miss Gason, reading the shower?
You almost ready?
You're not going to be late.
Are you all right?
Hey.
Angela Dire Coming through the door Angela, Are you able to take me, Mr.
Ralph?
Angela.
Are you awake yet?
Do you love me?
Tell me you love me.
Let me see a smile.
I love you Mr.
Moore.
You're not going to be late, are you?
Every day when they wake up and before they start jingling their keys, knock doors.
Open them already.
Just.
Let's go, let's go, let's go.
Mr.
Gason, do you have your tie?
Where's your tie?
You going to put it on, right?
Yeah.
You look good.
Let me see you.
All right.
Where's your roomie?
He's in the shower.
Yeah.
Lucas, can you hear me?
Don't be late.
You got about 20 minutes.
All right, let's go, let's go, let's go.
It's like I said, this is a work shop, not a play shop.
So I try to get my work done.
So I have more leisure time to m But, every morning, before the wake up call.
So everything is just hilarious to me.
Can I come to Baltimore and wake you up?
I'm going to come to the friends pool and you won't hear me doing this.
Will that be okay?
Y'all know how good you look.
You know how proud of you I am.
Don' be late to clean up this room.
Ooh, ooh.
Are you ready for all this chit chat?
You ready?
I'm done.
With what I do.
Oh, okay.
You ready, Mr.
Jones?
All right.
Man.
Oh, look out here.
Look at the evil like that.
You like.
You know what it is?
This is so much fun.
Oh, Princess.
All right.
I'm supposed to also ask you about bed check.
Bed?
Bed.
Check.
He brings his keys up and down the hallway, and he just kind of locks in the side and make sure you're in your beds.
Yeah.
You know, all the while making, like, casual conversation.
So how are you guys?
I'm not.
I know you're not supposed to notice that.
He's looking to see if you're in your.
Where else would you be if you weren't in your beds?
I mean, I'm in my room, but that's not on the phone.
I shouldn't get him out my room.
I mean, you'r not supposed to be on the phone.
You got to get people.
Hey, you're trying to have this conversation with us.
We have to get out and you need a little privacy.
All right.
Can anybody tell me what the workshop motto is?
You know, you can.
You can tell me.
And this is not a work.
This is I mean, this is not a play shop.
They say that, you know, it's basically.
So it's, like, drilled into this.
But now we've only been here for four five days.
Okay.
And so can you take I can and I will, and then apply it to your everyday living.
Have you?
there's a dorm room upstairs I mean, these girls said I can and I. will, I mean, you can, i you will, right knock the door.
So I'm gonna impact on them already.
So particular plan is to everything else Its real good model.
What do you do in terms of actual practice here in the workshop What do you show these students?
We show them the basics of good interviewing, good note taking, good writing, all the skill they need to be good journalists or good media professionals.
The main thing that I focus on is editing stories, helping them make their stories well organized, clear, concise, accurate, and, writing creatively so that it's entertaining and formative.
And to help them really understand that this kind of writing is specific to journalism, i carries over into other areas.
So there are some writing for a professional job corporate communications, public relations, marketing, these skills they ca use in most other job settings.
So it's important for them t get the grounding in the basics.
Why do you do this?
You are extremely dedicated to the Black Media Federation and you've been doing thi for a while.
Why do you do it?
Because number one, I young peopl need a lot of help nowadays, and when they want to do something, that should give them positive encouragement.
Also, when I was coming up through high school, a lot of people gave me up and gave me breaks and gave me instruction and gave me advice, and it helped me to become what I am today.
So I believe in reaching back, helping other people.
So what are you getting out of the workshop so far?
Do you think it's a good thing or are you glad you came?
Well, initially I was unsure.
I was like, I don't know this could have been a mistake.
It was a lot of work.
And this is my summer vacation.
I really don't nee to be going through this, but, I think I've learne what journalism really is about.
I think I've seen the true face of journalism rather than what's portrayed on TV and like the glamor and everything I've seen, like the harsh reality.
And even though it's a harsh reality, I think I can still deal with it.
I think it's a very good job to get into.
Are the things you're learning here do they apply to your everyday life?
Do you take things home and you can actually say, wait a minute, I can organize this better because of Dot, dot, dot.
Yes, Mr.
Moore and Miss Algator.
They help you there.
They're like parents.
While you're here.
They keep.
They keep you focus on your work.
And it's like when yo when you get out into the world world, you have to focus on things.
You can't let other things get in your way, like when we're here, like we're supposed to read the newspaper every night.
Most people don't.
And then it's like when the news quiz come up.
If you're not prepared, you let other things get inside the way.
Like party.
You, me, when I'm talking, usually with the newspaper that I like, sometimes the writing skills that they teach me and other things, I apply it in school and in my everyday life.
And when he says walk with a purpose, I was say, it's my first time.
He told me that I usually walk with a purpose, is going to go somewhere to the right where you could.
You get up and show me yourself walked in with a purpose.
You.
Oh, you walk to God he's following you with you.
Go ahead.
Oh, there you go.
Now, give me a quick rundown just right off the top of your head.
Name five things that you've done since the workshop started.
We have done note taking.
Learn how to take short hands.
We've, I've taken pictures.
We've learne how to, have a press conference, how to be assertiv and ask what type of questions in a press conference how to follow up on a question.
I think that was more than five.
But how about you?
I have learned how to go here.
Type better know in terms of freehand.
I have learned how to ask questions.
I have learned to be patient with my instructors, and I've also learned that anything goes when you're on a deadline.
Yes, indeed.
You need to get with your crew with all the come on, we are waiting on get on traffic.
A lesson for you.
You just do your regular countdown and then I'll do my thing.
Take two, five, four, three, two, one.
The proposed increase in the occupational tax is not new, and it faces a lot of opposition.
However, if the city does no find a way to increase revenue, it will face at least a $40 million deficit by the year 2003.
I'm April, reporting from the City County building for KDKA news.
Yes.
One take, one to go.
That is sick!
What's the general theme of our topic today and the construction and how they're reforming the old apartments and the new townhomes.
Yeah, so that's a big discussion.
And it's, it's a pretty big topic, especiall for a guy like me to research.
Are you ready for it?
I think I'm up to.
We'll see.
But you're getting toward the end of your run.
Or is this beginning?
This is this is our first and only day of shooting.
We're in the middle of the workshop, and, this is going to be long day for these young people.
They are shooting all thei interviews with our two crews, today from channel fou with Franklin Duckett, you know, and Aaron Sledge, who just left and, will shoot all of our interviews and will answer them tonight.
We'll probably finish about 11:00.
You know what I say something like, around 11, maybe even later than that.
We're doing pretty good so far.
We're doing pretty good so far.
Who's got your next shoot?
I do, Angela, and what is it?
Healthy story Healthy story.
And it's in Homewood so we're going Homewood right?
Hello.
How are you?
I'm Angela dyer.
Hi.
Nice to meet you.
Okay.
Do you wan to go in a conference room or.
I thought you were at.
I don't know why I thought you were coming by yourself.
No, I have my cameraman.
I'm a TV reporter.
Oh, did I tell you that on the phone.
We can go in the conference room out here in the lounge area.
Oh, boy.
Can you tell me more about the, the studies, the random studies that you, talked to me about over the phone?
Okay, now, what we did about, last year, last spring, we, conducted a study of about 200 students, all in the cit of Pittsburgh school district.
Okay, they were random studies and that were they were black students and white students.
Always think like, you're always going to be on, okay, you're always going to be on.
Don't forget your ad lives You know, when they are right.
Right?
Right.
Let's see a little more presence.
No.
Lose it.
I want to hear that.
You all look excellent.
You look good.
All we gotta do is punch it.
All right.
You ready?
Are we back to top yet?
You have no idea o what it takes to really do this.
And you see how when you're reading or when they're reading, you have to read with them and pay attention.
You can't go to sleep for being daydream.
You know, you have to keep up with the so that you read at their pace.
And if you don't speed it up once, once.
Angela finishes and April starts.
If you don't speed it up to get to her part, you make her look dumb.
You see how it works?
Okay, don't get disoriented, okay?
It happens All right?
Dont crack yourself If you you move and you see a wrong hand, just say, oh, let me go.
I have too much coffee.
Just listen to that something with.
Okay?
Okay.
All right, let's get this Gets the show on the road, guys.
All right, all right, here we go.
Here we go.
Stop that.
No negativity.
None.
Confidence.
You can.
Directions here Yeah.
I'm as nervous as a long tailed cat in a room full of rocking chairs.
Listen up.
Producer usually I'll be in a control.
But because I' going to be doing the prompter, I don't want to be out here with you guys.
I want to be out here, okay?
Don't look for me.
Don't worry about me.
Don't look for Mr.
Moore.
Don't worry about Moore.
John is John here, okay?
John, with the headset.
He's your floor person.
He's going to be doin what Mr.
Moore did directing you Okay?
You listen to him.
Do not stop for no reason.
Do you stop?
Okay.
This is a real life newscast.
Half hour.
We're going to push through it on this stuff.
You guys can do this.
You have practice energy level pronunciation.
pronunciation Let's get this done.
And what are we, girls?
Okay, that' what I want to hear from KDKA.
TV news begins right now.
Good afternoon.
I'm April Eifert.
Stacy Smith and Jenna Frankovic have the day off.
And the news today.
The Hill district is once again experiencing a renaissance of sorts.
New homes are being buil where old and damaged buildings once stood.
I'm Angela Dyer.
The city is excited about the changes, but some residents fear they won't be allowed to live in their new, improved neighborhood.
Lucas John Reed has more.
We still have like three countries and they should utilize, their elected representatives, take organizations like the utilities.
I mean.
That's the noon report of KDKA TV news.
Now, stay tuned for The Young and the restless.
Our next news at five.
Until then, thanks for watching.
Have a great day.
I was proud to hav you in the workshop this year.
Congratulations.
The reason why I came to this workshop was to make it my turning point and what I wanted to do, and I realized what I wanted to do was be a photographer.
And I would have never, ever have found the self esteem that I have now about myself.
If it wasn't for Miss Olga George and Mr.
Chris Moore.
They believe so much in that, and believe so much that in our talent that we tried to have so bad that now it just blooms i everyone and everything they do and now even how they speak to one another.
So I say from heart to heart, soul to soul.
Thank you.
One thing I'd like to say is, when I came to this program, I really didn't know what to expect.
As you can see, like we all have a certain saturda.
We have to go back.
I don't know if you could tell, but I don't really.
I mean, I do like the match, but I don't really like wearing ties a lot.
But after being in this program and meeting so many African American professionals, this inspired me to I want to go out there and start and sometimes.
Because, I feel that if you if you look good, you feel good.
And also, one thing that, nobody really touched on yet, and I feel that was a big part of our days, was while we put in, 17, 18 hour days straight on instructors put in 20, 21 hour days straight.
You know, we work straight through all those hours, and yet we were tired.
Our motto was, you can't, and you will, and I can, and I did, and we could and we did get through this together.
So thank you all.
I'd like to thank al my instructors, Miss Bryant, Mr.
Moore, all of you, Miss Olga, even though sometimes I have to admit, you did scare me.
But but that's okay.
That's okay.
You.
You helped me.
You helped me out so much.
And, I'd like to thank my classmates, too, because, you guys truly are wonderful people.
All of you.
And, I just I just enjoyed working with all of you.
I mean, you know, me sometimes.
I didn't say much.
Sometimes I was just, like by myself in my own world, but.
Yeah, but I really.
I really love all of you.
I really love all of you.
And I'm.
I'll miss you.
I hope to see you sometime.
And, That's that's it.
I had a good time.
And, just I thank everybody for the experience that I had before Preston Brown.
Come on down.
I think all of us hav something to say about Preston.
Here, I got to say, the Preston.
There's so many aspects of Preston, it's hard to decide where to start.
First of all, Preston is a good writer.
But you just have to kind of get on him sometimes to keep going and to get the job done.
But he did get the job done.
And I understand he was goo entertainment in the dorm, too.
So, I just want to say, Preston, you could and you did.
And we're glad to see that you came.
And hope you come back.
Okay.
Thank you.
You are welcome.
I like to say that I, I don't like, reall tore it up for a lot of people.
So I used to just be saying stuff like, But now this right here just helped me realize that, you just got to speak up and b quick about everything you do.
And I just like to say thank you, Mr.
Moore.
He's funny and everything.
Miss George, But you know.
Thanks!
I usually don't talk a lot.
And I do want to say thank you to Mr.
Chris, Mr.
Chris Moore and Miss Olga George because they poured out a talent in me that I. I didn't even think existed.
I was so, like, oblivious to my talents.
And, you know, they really pulled them out of me.
And I really appreciate that it feels good to kno that there are people like Mr.
Moore and Miss George.
It feels good to to know that they're always be in your corner.
And I love you guys so much.
Over the years, I've been blessed to have three great co-directors for the workshop.
Not one of these women has a job that you would call easy by any stretch of the imagination, yet they all made the time to make the workshop the success that it is today.
First assistant managing edito of the Pittsburgh Post-Gazette.
Edwina, don't call m Edwina Kai-Kai, news director of Wimoweh, an American urban radio Tene Croom.
And last but certainly not least, KDKA assignment editor Olga George.
And when I believe it was you who came up with that now famous motto, you can and you will.
Where did that come from?
What wellspring of your imagination?
My mother.
My mother would never let us say can't.
And I remembe at one of the opening, sessions we had with the students and the parents, I think one of the students said, but what happens if you can't?
And that just set me off as I know it would set off my mother whenever we would say, but I can't.
Well, you have a shot of you probably doing this.
This is from a 1988 paper.
Is it winter?
With a student.
I think that's Donald Hammond down here from the Post-Gazette.
Also, who's also been a mainstay of the workshop.
And they're both here.
And we appreciate you coming up with that model.
I tell you, it's meant a lot to me.
I remember when you were co-director of the workshop.
We got the call.
It was the smallest class we ever had.
We were a Duquesne University, and we got to call each other mom and dad all the time because it was a real small, close knit group that had some problems in there, as we always do.
But we worked it out.
And you were a mother to the world, so to speak, in the workshop.
They were like our children.
And, you know, you and I and all of us here love kids and that' where they speak for yourself.
Well, we, we, we love working with kids.
And you're right, it was such a small group that we became so close that they were like our kids.
I don't know if you remember this.
I have never worn this because I've treasured it so much.
But this is our teen talk show.
We had, our kids on, and we'll see a clip from the opener of thei teen talks that they produced.
Not to, many years ago actually, it was ten years ago that they did this but WQED and WAMO was on there.
And the Pittsburgh Black Media Federation from the workshop.
Yeah, it sure was.
Saturday morning prime time show on whammo.
Unheard of on an FM.
Young people, teenagers, the talk to all kind of celebrities.
Everybody cooperated with them.
For Martin Luther King the third, the hip hop artists and everything.
It was a great show.
I remember we invaded Samuel Jackson's hotel room when he was here making a motion picture once.
Yeah.
And he walked.
He looked up.
He thought it was lik one person coming, and he's ten.
Kids walk here.
We're ready to interview you.
And he was like, but he was very gracious.
And he talked to them.
It was great.
Olga George, the main one, they say, what do you think?
That you're so mean?
I don't understand it.
I don't think the the kids think I'm mea because I sort of stay on them and let them know that there's no slacking off and you're going to live up to the potential that you have in you.
Edwina is nodding her head.
She's the one they used to call mean before you.
I can tell you that's the truth.
This year's workshop, you just saw that type of a. Does it bring back anything to you?
Lots of hard work, lovely kids, long nights, headaches.
But in all, after the program is ended, sometimes we say I'm not going to do this again.
It's too much emotionally.
It takes too much emotionally out of you to to work with these kids and everything because you end up really loving them and caring about them.
But next year, I'll be back again.
I'm sure you will be too.
I'm thinking about telling me, you know, we didn't talk too much about the print part of the workshop, but over the years we have done a lot.
Here are some of our newspapers.
What's the year?
Can anybody see the year on that one?
It's Brandon Short, and, you know, he's already graduated from, Penn State, 95, 95.
So that's when he was, at McKeesport playing football.
Here's some of the artwork that they have done.
You may notice that the paper is called The Urban Agenda.
And some of these copies, you know, a lot of them, there's, Malik Bankston who came and spoke to the group.
They've covered a number o topics, from youth, employment to welfare, drugs in the youth.
Population.
We'll talk to this lady in just a second.
There's a Elaine Effort with Keith Alexander who's now working for USA today.
The print part has always been a strong part of.
Of what?
We've done it when it has, whenever, you and I and a couple of other people sat down and said we were going to do this, I said, well, how are we going to make the print part really strong so that in whatever amount of time we have with the children, the students that, we can really give them indoctrination into journalism, and I kind of modeled i after a program I had attended for editing out in Tucson, and we were up, felt like 24 hours a day, for summer.
And I said, well it made me a better journalist.
And I said, if I could give this to some high school students, it'll make them better.
Journalist.
And, Tene, a lot of the young people that we know, we've still kept in contact.
How do you feel when you look at some of these folks who are out there?
Who are peers right now, old?
Because there are a lot of them now working, like you said, side by side in Washington, DC, in New York City, James Galloway and John James is my local news anchor and reporter.
And I feel proud.
Proud is really I was being funny, of course, but proud is how I feel that they've gone through this workshop, some of them not even wanting to go into journalism or broadcast yet.
No clue.
Their parents said, I think you should do this.
And they've said it.
And then they went in.
It and they said, oh, this is something I like.
I found my niche and then they go on to work in it.
I feel wonderful about it.
Okay.
You're nodding your head.
You're in agreement with it.
Yes I'm in agreement with that.
No.
So you can tell.
Oh that's one of those behind the scenes kind of person.
The reason I think she's so mean is because she just get stuff done and she makes them respond.
But the thing that we have always done is make them too.
They talk about me saying, this is a workshop, not a play shop, but we made them do what we have to do in our professional lives, from dress codes to, meeting deadlines to doing all those things to getting up to being prepared, to being assertive.
But, you know, that's good, though, because, some of the students who have come through the program always thought it was so glamorous and it was going to be easy to be a TV reporter, or it's going to be easy to be an anchor.
It's going to be easy to be a writer.
And then when they come to the program, they realize it's not that easy.
And then the program also weeds out those who are really not serious about journalism, wh don't really have the passion.
That was one of the things I try to tell them is that we can teach you the mechanics.
We can teach you how to write well, how to present yourself, how to conduct yourself during an interview.
But if you don't have the passion for this business, then you might as well, you know, don't don't get into it.
And Keith Alexander, you had you showed his picture.
He is, for me, the epitom of what the workshop is about.
He can work the play shop.
It's a workshop.
He came he didn't want to be in th print component to begin with.
But he was young.
I think he was in the 10th grade, so he had to go into print and he had to type and he could not type.
And this was back before computers.
We were talking typewrite and he wanted to do it longhand.
And I said, no, you were going to sit here and you were going to type, but I can't type.
I said, well, next year you're going to take typing in school and you'll learn how to type.
He did.
He could type something like 120 words.
Me, I mean, he was he got awards for his typing and now he's with USA today.
I mean, so he had the passion.
He, you know with that little push.
Speaking of words, do you remember this.
Yes.
San Antonio 1987.
I went to San Antonio to pick this up.
Let's see if I can tilt i where it doesn't shine too much.
It was an awar from an education association, for the worksho and the education that we did, of our young people.
It's a secondary education division of the Association of Education in Journalism and Mass Communications.
It honors the Pittsburgh Black Media Federation for outstanding achievement in recruiting and nurturing minority high school journalists.
August of 87.
I treasure it and still have it on my wall.
You know, believe it or not, the workshop hasn't always looked as polished as it does now.
In fact, I don't think you can appreciate what we do now unless you can see what it looked like years ago.
Live from Duquesne University.
This is PBMF news with your anchor person, Carla Bailey.
Thank you for joining us.
And here are our top stories today.
23 students struggle to get out of bed on Saturday morning to attend a rigorous workshop.
We learn about the skyrocketing costs and problems, and we'll also get an update on Tabitha Foster.
Thanks, Charmaine.
You know, Elliot, we've been having some nice weather.
Yes, but when was this good weather last?
Let's go to Claudia Pendleton to find out.
The overcast skies this week won't be clear enough for stargazing.
Good evening.
My name is Tricia Wade, and this is WYBJ News.
We're a young black journalist.
I'm Halima Holloway, and tonight we'll take a look at rap music and violence.
Is there an association?
Was the workshop difficult?
Is exciting.
And, the work is always different.
And, you know, it's not the same old boring thing WIENNews Live and on the scene is the, in effect, news team.
Local teams worked side by sid with professional journalists.
Good evening.
I'm James Galloway.
Good evening, I'm Tasha.
The truth.
They learned everything from the need to read to proper notetaking techniques.
From television Hill, it's KUJW News a production of the Pittsburgh Black Media Federation's Urban Journalism Workshop in association with WPXI TV.
And now your anchors, Melissa Huntington and Angela Hicks.
Hello, and welcome to KUJW news.
I'm Melissa Huntington and I'm Angela Hicks.
Topping the news this evening.
Different people have different views on the controversial issue of city school bussing.
KDKA TV news begins right now.
Good evening.
You're watching WJIT news.
We are journalist in training.
I'm Matthew Griffin.
I'm Ginnia Wright.
Here's what's happening.
Relief from the heat.
A cold front has moved in.
And a deadly heat wave in many parts of the country.
Here, boy, time really flies when you're having fun.
Please welcome these urban workshop veterans.
City edito of the new Pittsburgh Courier.
They saw a little flash frame over in there.
Sonya M Toler from WAMO, John and James Galloway.
I'll leave it to you to be able to tell you more.
And of course, the publisher of the New Pittsburgh Courier, Mr.
Rod Doss, Mr.
Doss has always bee very supportive of the workshop.
And in fact, I think half of his staff now are workshop graduates.
You know, I think we've been kicked out of every major university and television station, and, print, outlet in this area.
Mr.
Doss, what can you say about your support of this workshop and the quality of the graduates?
It turns out, especially since you're a city editor.
Is a graduate of our workshop.
Call me the great benefactor.
And true I have benefited greatly from, what has been done by the Urban Journalism Workshop over the years.
I've seen people come and go, and I've certainly participated at various levels, with the workshop.
But most importantly, I've seen the the product, the end result.
And I'm very proud, very pleased to see, some of the people that have come through there.
I'm proud to have, Sonya Toler, Tawanda Johnson, formerly Tricia.
Tricia Wade, James Galloway, with us, James and John, actually, because they both, did some things with us, but really it's been, quite an experience, an uplifting experience.
And I'm pleased to say that, this is, the Urban Journalism Workshop is something that is the spirit of giving back, nurturing and bringing people along in true fashion.
Sonya you're nodding your head.
You've been through this.
How many times di you go to work?
So many years.
Just one.
I couldn't stand it more than that.
You mean she got it right the first time, right?
Absolutely.
What was your experience?
Was it must have been 87 or so.
Because we saw a shot of you.
And you must be the portrait of Dorian Gray.
You haven't changed the way you look.
It looks like you look exactly the same.
Oh, well, what can I say?
Yeah, I think it was about 87.
It was the, summer that, I was just running ragged.
And it was.
We only met on Saturdays.
But, That's right.
The workshop is residential now.
It used to be seven consecutive Saturdays, but then i when I started having children, Elaine Effort started having children.
They had to go to Girl Scout and Boy Scout meetings and that sort of thing.
And it drug the, instructors awake.
I said, is your traditional day for doing things.
And so we changed it to residential and inherited all sorts of other problems.
Now, Mr.
Galloway, you you saw that newscast?
I did, and you come a long way.
Or was was that a basic building block for you?
I got rid of that suit, actually.
We se you forgot the dress code, too.
But that's another story.
And he grew into his ears.
Oh, thank you all.
Thank you.
But, but I always, quote, Chris Moore, in the spirit of giving by using an acronym now to TFRB.
Thank you for reaching back, because I cannot be a strong WAMO news reporter at the ripe age of 24 with the ability to sleep at a radio station and not be late because being late is is a sin.
Without having the trainin of the urban journalism workshop and those skills back in 1993 for me, I mean, seven years ago now, I can say I'm a veteran.
Hard worker, if you will, because I went to school, I interned my first year at Morgan State, and I've been at work writing ever since.
John, what about you?
You've done a lot of print as well as broadcast.
I think, especially the note taking.
I mean I I'm just realizing this now.
It really helped me in my classes, taking notes and gathering information, reading the newspaper on a daily basis.
It helped me become an information acquisition is because you have to be in the age of the internet.
The internet's jus more information put out to you where you have to be able to interpret it, digest it and use it to your best advantage in the world.
In fact, as we move forward, that's on of the things we're looking at.
This year we we looked at, internet publishing and and those kinds of things.
So we find as instructors and leaders, we have to stay up to date to it's hard to stay ahead of you because the young peopl are so show up on the computers and want to tal about the days of typewriters.
They know where all the solitaire games are on the computers and how to find, and so you got to keep them busy all the time.
It's a great thing.
I like to look at our audience right now.
Do we have any graduates of the program who are in our audience?
Would you please stand any graduates over there?
Would you please stand?
All right, let me get out her and I'm going to walk over here.
Oh, come on.
Camera just like this.
I'm going to go to Tricia Wade first.
Tricia.
Hi.
How are you?
What year did you go through the program?
93, 93.
What was your experience like?
It was wonderful.
It was a great foundation.
We used to call it the Canonsburg Flash because you came all the way from Canonsburg.
Right?
And I didn't have anything, in my high school to really gear me towards, journalism.
I didn't have the the luxury of, I don't know, meeting you all the time.
Like someone in the city was, the workshop really, made me blossom, I guess, in journalism.
And tell us a little bit about your experiences and where you've been.
Well, right from the workshop, I started Penn State Beaver.
But while I was at Penn State, Beaver went right into WAML as an intern for their newest part.
Then from there it was a, like, a ripple effect.
I went to WQED, QEX, KDKA, and now, well, after I graduated, I went to the Courier.
And now I' working at the Tribune Review, and I was living proof.
It works.
It works.
Yes, sir You are David J. Miller, junior.
All right.
David, where you been?
You've been writing in movie script, man.
Yes, and I'm finished with it as well.
All right, so, here we've also attracted a number of people who have wanted to do a lot of things.
And your particular bent wasn't so much journalism, but it was writing.
And you were interested in that, right?
Filmmaking.
Excuse me?
It was.
Okay.
So when when can we look forward to the film?
Hopefully next year.
All right.
He's working hard on it.
I'm going to go over here t the oldest living graduate of.
Here.
He looked this old when he first came here.
The workshop on the third.
Actually, that's something else I reserved for someone else.
That title.
But, Warner, you must have started when you were 13.
In the workshop was seven.
I don't know how you got in so young.
88, 88 to 94, 88 to 94.
I'm trying to transition from Duquesne to Pointe Park.
So you saw a lot of, different locations.
So you put it out of This man is a Renaissance man.
One day we came downstairs at, CMU, and he was sitting at the piano playing the piano.
He is he's just so talented.
And we know he's going to be a Supreme Court judge one of these days.
Right?
Well, in that field, but a little different now.
Okay.
So where are you now and what are you doing?
Currently I moved back out to Pittsburgh recently over the past year.
And, right now I'm doing political affairs for Jim Eisenhower, who's running for attorney general.
So he got a political plug in to you can look for this guy in office, one day soon.
I can tell you that, you know, we used to do a special edition of Black Horizons that was produce by the Urban Workshop students.
We called it Teen Talk.
Hello, my Nubian brothers and sisters, I'm Chris Moore.
Stay tuned for this very special edition of Black Horizons.
Coming straight from the dark its a hot show.
Teen talk is on So here we go.
Yo, given teens input the music to the beat will be professional.
We give you all you with our crew and hits as hot as the raw.
Listen up quick to our show Teen Talk.
Welcome to Teen Talk Pittsburgh only teen magazine show.
Teen talk is brought to you by the Pittsburgh Black Media Federation.
And WAMO FM Pittsburgh.
Today, I don't know how many roles you can name.
I saw Ebony Johnson.
I saw Zakia read.
The two Galloway twins were there.
Yes, we can dance.
Oh, look.
No, every last one of them college graduates.
Only one went into banking.
The rest are in some field of broadcasting.
Print or and music.
One went into music.
It says something about, you can and you will, whether they go in the media or not doesn't.
Yes it does.
It's okay.
Mr.
Machi is here.
He's the news assistant news director at KDKA.
KDKA has been a long time supporter.
And that they led Olga, and, Aaron Sledge and so many other people from their shop get involved.
As I said, we've been a WPXI channel four has helped us a lot.
All the commercial stations has helped, have helped.
Mr.
Machi, can you tell me a little bit about why KDKA is involved in thi and why you support the program?
Well, you've already touched on a lot of the things that we're intereste in, that television is booming.
There's more news on the air.
There's the internet.
Got to get involved in that high tech.
We need people and we need qualified good workers, good people that want to pay the price, do the job, get their hands dirty, get into journalism and do the work.
You identify those people at young ages and what Olga I have been able to do, and we haven't reaped the benefit yet because this is our third year together.
But we're tracking some of these students and when they graduate from college, we want to know what they want to do.
And we just may have a place for these students.
And so this is no an immediate pay off for KDKA, but we hope that once we get some people in, they will keep comin and keep coming and keep coming.
It's a kind of long haul proposition.
And we do appreciate the support that you have given us over the years.
It's been greatly appreciated.
And we'll see you next year and we'll see you next year.
I'm happy to do it.
All right.
I want to move over here to Elaine Effort.
Elaine has been a long time stalwart of the workshop.
In fact, her daughter April, was one of the people that you saw, as an anchor.
She's now gone to Michigan.
And didn't they just lose this past weekend?
So I'm sorry for.
It was a good game.
It was a good game.
Okay, April sends her greetings.
And she also wants you to know that it's unusual, but she's been selected to be one of the anchors at the student TV station on campus as a freshman.
As a freshman.
And the director said that it's highly unusual.
He couldn't remember.
In fact, told her, we don't usually do this, but the confidence that we wer talking about trying to build, she walked in ther asking for it and had her tapes and her tapes from not only our workshop, but also the workshop that the National Association of Black Journalists does.
And she had those two tapes.
She talked, presented herself well, was persistent and prepare and all the things that we do, this is an investmen for all of these professionals.
And I just want to tell you, I've seen the world from both sides and it pays off.
It is an investment and there is a payoff.
Here's this student, freshma with the confidence to walk in and say, I'd like to do this.
What can where can I fit in?
They ask her the question, where would you like to be?
And she said, behind the anchor desk, and I can do it.
So thank you, for your support and your continued support, because we've been doing this a while and there is a payoff for you.
What is what's the payof for you in terms of giving back?
You've been with us since the very beginning.
That's right.
And I like i that our station, KQ V supports, this effort, which is where we did the radio phase of the workshop this year.
Right.
And knowing that, number one, that there are talented young people because we hear, well, we can't find any African-Americans, we can't find Hispanics, we can't find minorities who are qualified and who are intereste and determined and persistent, and that want to make the sacrifice to be into this busines and start and work their way up.
And we know we can say, well, we're filling that gap.
We are trying to do something about it and that we know where we can find some young people who have the quality, the qualifications, the determination.
We definitely do.
Thank you very much and congratulations to April.
It's that kind of success that we put into these young students.
And another person who's been instrumental over the years is Sheila Beasley.
She used to be my coworker here at, WQED.
And for a long time there have been a lot of people who've helped out.
And Sheila is certainly one of those.
You were doing Dorm Mother at one time, too, and that's an experience living with the young folks overnight.
Right?
It's an amazing experience.
I think you need about a week or two of sleep to follow, but it's so enriching because it's those wee hours of the night that you really bond with the students and you get beyond the practical application of journalism.
You get into personal, situations, and that's why the students get such a well-rounded experience.
It's not just the important things of medi and journalism and preparation, but it's building a bond with media professionals.
And many of the students I see in passing.
And their name is Sheila, and it's just a great feeling to know that you had had some impact on their life and professionally and personally.
It's a great opportunity for anyone involved with the media, and it's a sacrifice, but it's so well worth it when you fall asleep.
Finally, after the workshop to say, you know, I've invested in the future and it's just a great thing, well, thank yo and thank you for all your help.
We do appreciate it.
Okay.
The success stories that you've seen tonight don't just stop in Pittsburgh.
Our workshop graduates are everywhere.
Besides working for every major TV, radio and print outlet in this market and across the country, we even have a former student working for a foreign news service in the Far East.
Now, while some of them ar with us tonight, like Sonya and Galloway's, others work out of town and weren't able to join us.
However through the magic of videotape, we're able to visit with fou of our biggest success stories.
Check this out.
She's been your personal money maven in self magazine.
She's written on Money Matters for Time, and now she prowls the halls of CNBC.
She's such a beautiful girl.
Her parents did such a job, and she's smart.
Well, I usually get an assignment from one of my editor in the morning about 9:30 or so, and then I'm on the air several times during the day, maybe say at 12:00 and then again at 4 or 5, and then again, maybe I'll have a package at 6:30 or so.
And so I'm responsible for researching the story, doing all the interviews, getting the footage that will go into the package at the end of the day, and putting it all together with a tape editor, a graduate of Harvard and Columbia, sure enough, is now a correspondent for CNBC Business News.
Penalty could increase to several million dollars.
In fact, she is also a graduate of the Pittsburgh Black Media Federation's Urban Journalism Workshop.
My sophomore, junior and senior year in high school, I attended the journalism workshop.
I was interested in it from my journalism teacher, as I said, and I guess I did it for three years because there was always something new to try with the Urban Journalism Workshop being taught by professional that I saw on the air every day, or whose byline I was reading in the newspaper, was a real inspiration for me to get involved and to actually see somebody doing a job that maybe I want to do is actually what made me become a journalist myself, and one of the most important things that they taught m without really articulating it, is that you need to reach back.
And once you've done something in your caree and you can help other people, you need to reach back and help them and bring them along in the field as much as you can.
And I think that's one thing that I've really tried to do, because I think there need to be so many more of us in journalism, and especially in business news, that I want to be her and want to be able to encourage other students and encourage budding journalists to enter the field to get into business news, to become really solid reporters because we just need more of us out there.
Sharon is reaching back.
She has taken Michelle Massey, another workshop graduate, under her wing.
That workshop taught me just how to take all that you're capable of doing and feeding it into other people and working together as a team to put something together.
And just you can and you will.
There's a lot of time when people will tell you that you're not going to make it, or they're not sure how well you're going to do at something, and that's when you just look at them and you go, I'm capable, I'm talented and it's going to happen for me.
You just wait.
Sharon and Michelle are the living embodiment of what the workshop teaches.
Reach back and hel someone coming along behind you.
Another workshop graduate is Alexis Means.
She's a reporter for the NBC affiliate in Fort Wayne, Indiana.
The Pittsburgh Black Media Federation Urban Journalism Workshop has helped me to grow in a number of ways.
It's giving me hands on experience in the field of radio, television, print, and photography.
And when I say hands on experience I mean, when I went to college, I was a step ahead of everybody else.
I knew how to hook up a real I knew how to splice tape.
I knew how to edit.
I also knew how to just ask the basic questions of who, what, when, where, and ho when I was doing my interviews.
It's also taught me to be more aggressive in this field of journalism.
And the last thing I'd like to say is that I'd like to think a couple of people I like to thank my mom and my grandmother for actually forcing me to go to the workshop, to Tene Croom for giving me my first job, and also Chris Moore and Jay Harris for always telling m to be aggressive in this field.
And finally, Sean Yancey, who helped me pu my resume tape together for TV and who's always been supportive of what I've done.
Keith Alexander is another stellar graduate of the Pittsburgh Black Media Federation's Urban journalism Workshop.
He's written several cove articles for a merged magazine and currently is a business correspondent for USA today.
I am with Alexander.
I'm a business reporter here at USA today.
Chris Moore, Media Federatio I am where I am because of you.
Thank you very much for all you've taught me.
And Winner Ranking and Elaine Effort, all of you, thank you very much.
I am truly indebted and I wish Pittsburgh Black Media Federation all the best.
God bless.
Oh, I' so proud of those young people.
With me now, Doctor Everson and Mrs.
Everson, they are the parents of Sharon Everson, who's there at CNBC.
Welcome.
Glad to have you here.
Sharon's doing fine.
Could not join us today, but, the camera really loves your daughter.
She really looks good.
And she's a pro on camera, too.
Well, thank you very much.
We're very happy that she was able to participate.
She's the one, of course, that identified that she wanted to go to the workshop, and she identified tha she wanted to be a journalist.
And she identified that there were a few people who made certain that, she could be groomed in a proper way.
And, she was at your knee growing up in this business.
She she acts very, very happy.
She loved that she went through the workshop three years, Mrs Everson, And she was an eager student each and every time.
That's what I remember about it.
Yes.
We were just trying to recall when she started.
I think it was maybe 82.
I think it was the first three years of the workshop when we were at CCAC at Homewood.
Right.
And as it went to say that I think it was the Saturday program.
So she, she came back.
They talk about giving up a week during the summer.
They gave up seven Saturdays during the school year to be with us, and they came back just as eager each time.
She she thoroughly enjoyed it.
It was great.
Thank you.
So you must be very proud of.
We are.
Yes, we are very much so that she got her start with the Black Media Federation, and she indicates that to everybody that she that she works with, when she's in New Yor or abroad, and she's the living example of reaching back, because I remember calling her and said I got one that's just like you.
She went to Allderdice like you, she's a go getter, just like you.
And she's going to Rutgers, and I'm going to give her your phone number.
I didn't even ask for permission.
I'm going.
And, when Michelle called her Sharon just took her under her wing and she's given back.
So that's it.
When it that's that workshop motto.
You can and you can and you will.
And reach back.
Thank you very much.
This is Keith Alexander's mother, back here.
Keith, we call him the, Steel Valley Flash.
When he was in the workshop.
You must be very proud of him, too.
He's doing great.
I'm so proud of him.
And I am so thankful.
He he's writing article as you saw for emerge magazine.
I'm going to move over here very quickly and, try to get this young lady in because, she is Michelle's mother.
It looks just like her, as a matter of fact.
And I'm sure you're proud to.
Oh, yes, I am.
I'm very proud of her.
Not only that, but you get to go to New York and visit her right now.
Okay.
And one more.
Miss Johnson, would you stand up, please?
This is Alexis's, grandmother.
And, of course, she must be very proud of Alexis, too.
And I want to thank everyone.
Everyone today, you, Pittsburgh, call you for letting me read it and had to have a state.
Was it was, All right, well, we thank everybody who's, been here with us.
We thank all of our audience members.
I want to thank all of our guests for joining us tonight.
Students, teachers, parents, everybody.
Just thank you so very, very much for all the support that you've offere to the Black Media Federation.
For this program over the last 18 years.
I'd also like to thank the, universities that have been our home over the years.
Community College of Allegheny County, our first home out there the Homewood, Reston, facility, Carnegie Mellon University, Duquesne University, and now Point Park College, where we've been for the last six or so years.
They've been great to us.
And all of those locations.
There are ou media partners, KDKA, WTAE, WPXI and of course, WQED, my home station right here.
And on the radio side, there's WAMO.
For years, they've been helping us.
And of course, KQV news through Elaine Effort.
Also print wise the Courier, as we said before, the Trib, The Post Gazette, the North Hills News record and a big round of applause to all the members of the Pittsburgh Black Media Federation who have faithfully served as unpaid instructors for the Urban Journalism Workshop.
Thanks so much for joining us.
We'll see you in late October with a brand new show.
I'm Chris Moore.
Good night.
Set pieces donated by Macondo South Craig Street, Oakland.
Support for PBS provided by:
Black Horizons is a local public television program presented by WQED















