(machinery rumbling) (upbeat jazzy music) - My name's Jordan Nicholas.

I'm the fourth-generation owner of Nicolas Coffee and Tea Company in Allentown, Pittsburgh, Pennsylvania.

My great-grandfather Nicholas G. Nicholas founded it in 1919.

My grandfather Gus Nicholas took over in '57.

My dad, Nicholas G. Nicholas came in '76, and then I took over the business in 2005.

So we sell, obviously coffee, a lot of coffee and tea, cigars.

We have a full functioning coffee bar.

Just our flavored coffees alone.

We have about 48 regular flavors, plus 25-30 decafs and then regular coffee, we carry about 25 varietals.

So I'd say a hundred, give or take, around that.

(upbeat jazzy music) Our most popular flavored coffees, obviously the hazelnut family's always been popular.

Our regular coffees, our most popular is our Northern Italian blend.

Our Centennial blend's become popular, and that obviously was created for the Centennial.

My personal favorite is Papua New Guinea.

I just like how smooth it is.

Our roaster is the same one we've been using since 1957.

The roasting process for us starts down in the basement where we load the coffee into a bucket elevator, and the beans are sent up directly into the roaster, which evenly distributes the heat and roasts it from the inside out.

Then it goes into a cooling (indistinct), it cools off and then either gets bagged off or it goes into our big holding bins.

So our online sales presence is 10 times what it was before the pandemic.

And I thought maybe one or two months it would sustain that, and then there would be a major drop-off, and it has just maintained or incrementally increased month over month.

The loyalty to our customers in Pittsburgh and all in the surrounding area, and the employees that have been here that bring the customers in, they create the experience for the customers who want to come back.

I mean, you can't make it a hundred years without that.

(upbeat jazzy music)